09.00 - 10.40
AESTHETICS4:
MEDIA DESIGN AND MUTIMEDIA TECHNOLOGY

Room 301A
Tin-Kai Chen
University of STU-TE / Taiwan
Exploration of Digital Game Players' Superpower Behavior from the Perspective of a Desirous Subject
Kuo-Li Huang / Southern Taiwan University / Taiwan
Hen-Ji Chang / Southern Taiwan University / Taiwan
Tsen-Yao Chang / National Yun-Lin University of Science and Technology / Taiwan
Yu-Ming Chang / Southern Taiwan University / Taiwan
Hua-Chen Chang / Southern Taiwan University / Taiwan
A study on user experience design in ubiquitous network environment for children
Eunyong Jeon / Seoul National University / Korea
JuHyun Eune / Seoul National University / Korea
Assessing the Potential Use of Adaptive Multimedia (AM) as a Solution to Product Aesthetic Boredom (PAB)
Neville Ko / School of Industrial Design Carleton University / Canada
Heung Ryong Woo / Seoul National University of Technology / Korea
'Object Playing with Movement': A Source of Comfort and Enjoyment
Eunjeong Jeon / Curtin University of Techonlogy / Australia
Procedural Techniques for Animating Falling Leaves for Outdoor Scenes
Abe Kenji / Takushoku University / Japan
Kouki ITOH / Takushoku University / Japan
Tsukasa KIKUCHI / Takushoku University / Japan
BEHAVIOR4:
HEDONIC VALUES IN DESIGN

Room 301B
Toshiharu Taura
Kobe University / Japan
A methodological approach to visceral hedonic rhetoric
Cara Wrigley / Queensland University of Tchnology / Australia
Vesna Popovic / Queensland University of Technology / Australia
Marianella Chamorro-Koc / Queensland University of Technology / Australia
Fantastic Relationships: Adult bonding with designed dolls
Katriina Heljakka / University of Art and Design Helsinki / Finland
The relationship between difficulty and hedonic satisfaction of video games
Xu Jia / KAIST / Korea
Kun-pyo Lee / KAIST / Korea
Youn-Kyung Lim / KAIST / Korea
Measuring Consumers' Emotional Bonds with the Advertising Media from the Psychological Perspective
Shinichi Koyama / Chiba University / Japan
Xiaofeng Jiang / Chiba University / Japan
Kento Nakajima / Chiba University / Japan
Miki Yoshitake / Chiba University / Japan
Miki Otsuka / Chiba University / Japan
Toru Shono / Dentsu Institute / Japan
Yoshihide Nagao / Dentsu Institute / Japan
Ritsuya Oku / Dentsu Institute / Japan
Haruo Hibino / Chiba University / Japan
UNIVERSAL DESIGN4:
DESIGN FOR BLIND PEOPLE

Room 307A
T,K, Philip Hwang
National Taipei University of Technology / Taiwan
What is The Viability, Using Emerging Technologies and Requirements, of Providing a Form of Personal Transport Suitable for Blind and Visually Impaired People to Use in an Urban Context?
Lung-Chieh Chao / Coventry University / UK
Shen-Yu Hsieh / Chaoyang University of Technology / Taiwan
Legibility for Users with Visual Disabilities
Maria Figueiredo / UNIDCOM/IADE-Escola Superior de Design
Graphic design for blind users: an industrial case study
Estelle Costes / LCPI Arts et Metiers ParisTech / France
Jean-Francois Bassereau / External Consultant of L.C.P.I. / France
Olivier Rodi / External Project Manager for A.M.I. / France
Améziane Aoussat / L.C.P.I. Director / France
DESIGN EDUCATION4:
DESIGN EDUCATION ISSUES

Room 307B
Simon Downs
Loughborough University / UK
Understanding the Dynamic Nature of Design Knowledge - A preliminary study on how knowledge is structured in comprehensive-studio based conceptual design
Jin Ma / Hong Kong Polytechnic University / China
Xiangyang Xin / Hong Kong Polytechnic University / China
Sharon Poggenpohl / Illinois Institute of Technology / USA
Design Education and Globalisation: the new deal
Christian Guellerin / Cumulus Association / Finland
An Analysis on Metaphoricity of Design Competition Winners
Hung-Hsiang Wang / National Taipei University of Technology / Taiwan
Jung-Hsuan Chan / National Taipei University of Technology / Taiwan
Design Research in Undergraduate Design Education: Relevance and Implementation
Robert Strouse / The Ohio State University / USA
James Arnold / The Ohio State University / USA
Female ID Graduates' Employment in Taiwan
Ming-Ying Yang / National United University / Japan
Manlai You / National Yunlin University of Science and Technology / Taiwan
Yu-Chi Huang / National Yunlin University of Science and Technology / Taiwan
Yung-Ping Chou / National United University / Japan
INTERACTION4:
USABILITY FOR TV AND GAMES

Room 307C
Kauhiko Yamazaki
Chiba Institute of Technology / Japan
A Study on factors providing unfamiliar in IPTV
Insook Kim / Hongik University / Korea
Jongdeok Kim / Hongik University / Korea
A Study on Interactive TV UI in the Multi-Display
Eun Suk Lee / Graduate School of Techno Design Kookmin University / Korea
Ji Hong Jeung / Graduate School of Techno Design Kookmin University / Korea
Young Hwan Pan / Graduate School of Techno Design Kookmin University / Korea
An Effect of Subtitle on User's TV Show Interpretation
Heiyoun Lee / Hongik University / Korea
Jongdeok Kim / Hongik University / Korea
Jeongeun Kim / Hongik University / Korea
User Experience Design Challenges and Guidelines for Next Generation TV User Experiences
Santosh Basapur / Institute of Design, IIT, Chicago / USA
Andrew Davidson / Motorola Inc. Schaumburg IL / USA
Kevin Brooks / Motorola Inc. Schaumburg IL / USA
Keichi Sato / Institute of Design, IIT, Chicago / USA
Judith Gregory / Institute of Design, IIT, Chicago / USA
CULTURE2:
COMPARATIVE STUDY FOR CULTURAL ISSUES

Room 308A
JuHyun Eune
Seoul National University / Korea
Comparative analysis on shape and form's characteristics of japanese & vietnamese traditional daily products
Ngo Thi Thu Trang / Chiba University / Japan
Fumio TERAUCHI / Chiba University / Japan
Mitsunori KUBO / Chiba University / Japan
Hiroyuki AOKI / Chiba University / Japan
Comparison legibility test on Japanese characters and English letters
Dengchuan Cai / National Yunlin University of Science and Technology / Taiwan
Lanling Huang / National Yunlin University of Science and Technology / Taiwan
Telling Stories using Children's Visual Language: a Unique Approach in Picture Books with Case Study from Indonesia and Korea
Hafiz Aziz Ahmad / Institut Teknologi Bandung (ITB) / Indonesia
Soo-Min Lee / Woosong University / Korea
Analysis on Intercultural Differences through User Experiences of Mobile Phone for glocalization
JuHyun Eune / Seoul National University / Korea
Kun-Pyo Lee / KAIST / Korea
The Shamanic behaviour of Brazilian designers: The influence of the Amazon Indigenous cosmology on the Brazilian contemporary design
Rosane Badan / Politecnico di Milano / Italy
MEDIA:
MEDIA IN DESIGN

Room 308B
Hiroya Igarashi
University of Tsukuba / Japan
Moving Collage: An Effect Given by the Experience of Movie Collage
Makiko Miyairi / Fujitsu Design Limited / Japan
Makoto Okamoto / Future University - Hakodate / Japan
A Study on the Public Sphere of Mobile Media
Hye Won Kim / Hongik University / Korea
Jong Deok Kim / Hongik University / Korea
Hae Yun Lee / Hongik University / Korea
Designing with Values: A designer's framework for delivering personalised media in an unencumbered interactive environment
Chris Rust / Sheffield Hallam University / UK
Jeff Baggott / Sheffield Hallam University / UK
Mark Blythe / University of York / UK
Peter Wright / Sheffield Hallam University / UK
Alison McKay / University of York / UK
SPECIAL SESSION3:
PLEASURABLE DESIGN: LOOKING BEYOND 'EASE OF USE'

Room 308C
Nermin Elokla
Kyushu University / Japan
Pleasure & Emotion: An Investigation of Physiological Responses Emerged by Pleasant Stimuli
Shigeki Watanuki / Kyushu University / Japan
Yeon-Kyu Kim / Kyushu University / Japan
www.designingwithpeople.org: A new web-based resource for implementing design for social inclusion
Yanki Lee / Royal College of Art / UK
Jeremy Myerson / Royal College of Art / UK
Jo-Anne Bichard / Royal College of Art / UK
Matthew Harrison / Royal College of Art / UK
A Pleasant Product from the User's Points of Views -Case Study: A Vehicle Design in Japan
Yasuyuki Hirai / Kyushu University / Japan
Nermin Elokla / Kyushu University / Japan
Yoshitsugu Morita / Kyushu University / Japan
A Study of Bank Design Considering Emotional Elements - Case Study: Fukuoka Bank in Japan
Toshimitsu Sadamura / GA-TAP.inc / Japan
Yanfang Zhang / GA-TAP.inc / Japan
An Emotional Design Method Based on Human Design Technology
Toshiki Yamaoka / Wakayama University / Japan
SUSTAINABILITY1:
SUSTAINABILITY IN PUBLIC

Room 317A
Wen-Chih Chang
National Taiwan University of Science and Technology / Taiwan
Local Context-Based Movie Communication in Social Sustainable Initiatives
Chakrapipat Assawaboonyalert / Politecnico di Milano / Italy
Miaosen Gong / Politecnico di Milano / Italy
Framework for Regional Partnership between Urban and Rural Area towards a Low Carbon Society
Kazutoshi Tsuda / Osaka University / Japan
Toyohiko Nakakubo / Osaka University / Japan
Hayato Takahashi / Osaka University / Japan
Bi Hong Low / Osaka University / Japan
Yasushi Umeda / Osaka University / Japan
The 'SIMON says' of design & sustainability: are we game? Addressing local issues in the global phenomenon of design & sustainability, for design students in developing countries
Dwinita Larasati Slad / Institute of Technology Bandung / Indonesia
CO-DESIGN1:
COLLABORATIVE DESIGN I

Room 317B
Nicole Schadewitz
Open University / UK
Designers' experience and collaborative design: Two case studies
Chamorro-Koc Marianella / Queensland University of Technology / Australia
Rebekah Davis / Queensland University of Technology / Australia
Vesna Popovic / Queensland University of Technology / Australia
Theoretical background of an early prototype use in cross-functional collaborative design context
WonJoon Chung / Carleton University / Canada
Representing Reflective Practice in a Remote Design Collaboration Process
Sherif Abdelmohsen / Georgia Institute of Technology / USA
Tamer El-Khouly / University College London / UK
How designers take into account tactual perception as a central, invisible phenomenon in the designing of industrial products
Carole Baudin / University of Santiago of Chili / Chile
DESIGN MANAGEMENT3:
BRANDING I

Room 317C
Mikio Yamashita
Takarazuka University of Art and Design / Japan
A Study on Establishment of Concept and Elements of Brand Design Management
Eun-young Kim / Chosun University / Korea
Jin-Ryeol Lee / Chosun University / Korea
The Approach of Product Identity about Ceramic Brand Companies in Taiwan
Wen-Chin Chang / National Taiwan University of Science and Technology / Taiwan
Cheng-Jui yu / National Taiwan University of Science and Technology / Taiwan
I-Wen Chen / National Taiwan University of Science and Technology / Taiwan
An Emotive Perspective on the Head Light and Tail Light Design of Different Motorbike Brands in India
Singh amitoj / Indian Institute of Technology / India
Lalit Kumar Das / Indian Institute of Technology / India
Luxury Brand Strategy of Louis Vuitton
Nagasawa Shin'ya / Waseda Business School, Waseda University / Japan
10.40 - 11.00   Break
11.00 - 12.00
KEYNOTE2:
Elizabeth B.-N. Sanders 401 Grand Conference Room
12.00 - 13.00   Lunch
13.00 - 14.40
WDCS SESSION1:
World Design Capital Seoul Session 1 Room 301A
13.00 - 14.40
BEHAVIOR5:
VISUALIZATION ISSUSES

Room 301B
Sung Kang
Iowa State University / USA
Effect of visualization of relation among words in electronic English-Japanese dictionary
Kiritani Yoshie / Chiba University / Japan
Naoaki Nippashi / Ajinomoto Co, Inc. / Japan
Yoichi Tamagaki / Chiba University / Japan
The Analysis of Storyness in Visual Composition and Emotion Experience
Chiwu Huang / National Taipei University of Technology / Taiwan
Miao-Hsien Chuang / National Taipei University of Technology / Taiwan
Communicating Risk Information with Graphical Tools
Fang Suey Lin / National Yunlin University of Science and Technology / Taiwan
Ching Ying Lee / National Yunlin University of Science and Technology / Taiwan
Chih Lin Tseng / National Yunlin University of Science and Technology / Taiwan
Tom Cassidy / University of Leeds / UK
Chang Bor Hor / Department of Health, Executive Yuan, R.O.C. Taichung Hospital / Taiwan
Imaging Processing in Word Affected by Stereotype
Yongmin Kwak / University of Tsukuba / Japan
Intelligence Assessment for Visual Information Design Research
G Mauricio Mejia / Universidad de Caldas / USA
Mike Zender / University of Cincinnati / USA
DESIGN EDUCATION5:
DESIGN EDUCATION FOR PRACTICE

Room 307B
Sung-Pil Lee
Dongseo University / Korea
An Empirical Study of the Student Work Performance Difference between Case-Based Instruction and Didactic Instruction
Li-Shu Lu / National Yunlin University of Science & Technology / Taiwan
Shing-Sheng Guan / National Yunlin University of Science & Technology / Taiwan
Wen-shan Chang / National Yunlin University of Science & Technology / Taiwan
Crafting a Research Model for Educational Game Design: A Case Study
Erik A. Evensen / The Ohio State University / USA
Peter Chan / The Ohio State University / USA
Elizabeth Sanders / The Ohio State University / USA
Paul Nini / The Ohio State University / USA
Teaching Type in Motion to Amplify Meaning, Communication, and Emotion
R. Brian Stone / The Ohio State University / USA
Narrative Design: Meaningful Places for People - A study on the relevance of Narrative in Spatial Design Education
Stephanie Brandt / SPACEPILOTS / UK
Workshops for professionals as basis for students - workshops for sustainable design
Wim Zeiler / Technische Universiteit Eindhoven / The Netherlands
Rinus van Houten / Technische Universiteit Eindhoven / The Netherlands
Perica Savanovic / Technische Universiteit Eindhoven / The Netherlands
INTERACTION5:
INTERACTION RESEARCH ISSUES

Room 307C
Walter Aprile
Delft University of Technology / The Netherlands
A Conceptual Framework of Augmented Design
Tek-Jin Nam / KAIST / Korea
Setting the stage for the design of highly interactive systems
Joep Frens / Eindhoven University of Technology (TU/e) / The Netherlands
Kees Overbeeke / Eindhoven University of Technology (TU/e) / The Netherlands
Interaction Design: Where's the graphic designer in the graphical user interface?
Dave Wood / Edinburgh College of Art/Glasgow Caledonian University / UK
Input and Output for Usage - Curriculum for Interaction Product Design
Aqua C.Y. Chen / Ming Chuan University / Taiwan
Jong-hwan Seo / Dong-a University / Korea
Soo-Bong Lee / Dong-a University / Korea
Remote Interaction and User Research: Anaesthetic Preadmission Activity
Ben Kraal / Queensland University of Technology / Australia
Vesna Popovic / Queensland University of Technology / Australia
CULTURE3:
CULTURAL DESIGN

Room 308A
Yassaman Khodadadeh
University of Tehran / Iran
Culture in Transition: How 'global products' are changing user behavior
Peer M Sathikh / Nanyang Technological University / Singapore
Senthil Kumar A / National University of Singapore / Singapore
Understanding "born global" cultural exports - Finnish heavy metal music in the United States
Laura Laaksonen / Helsinki School of Economics / Finland
Toni-Matti Karjalainen / Helsinki School of Economics / Finland
Antti Ainamo / University of Turku / Finland
Design Cuisine Packaging Probes for Night Market Culture
HaO LU / National Yunlin University of Science and Technology / Taiwan
Tsen-Yao Chang / National Yunlin University of Science and Technology / Taiwan
Kuo-Li Huang / Southern Taiwan University of Technology / Taiwan
A Proposal of Culture Product Template Based on Cultural Heritage for Developing Cultural Products
Dong Yeon Lee / Korea University of Technology and Education / Korea
Differences of Design Innovative Forms in Creation of Art Cultural Commodity
Mei-Huang Hsieh / National Yunlin University of Science and Technology(NYUST) / Taiwan
Shing-Sheng Guan / National Yunlin University of Science & Technology / Taiwan
HISTORY:
DESIGN HISTORY

Room 308B
Byung-Jong Lee
Yonsei University / Korea
Avant-garde Design Beyond Borders: The Slovenian Constructivist Avgust Cernigoj
Toshino Iguchi / Saitama University / Japan
Rigor and Relevance in the International Picture Language: Rudolf Modley's Criticism against Otto Neurath and his Activity in the Context of the Rise of the "Americanization of Neurath Method"
Hisayasu Ihara / Kyushu University / Japan
Avant-garde in Graphic Design: The Relationship between the Development of the Modern City and Communication Design during the 1920s and 1930s
Yuki Yamamoto / Kyoto University / Japan
Nationalism and Fascination of the Design in the German Third Reich
Byeong-Jong Lee / Yonsei University / Korea
Design as Emblem: The Royal Courts of Justice in Imperial Britain
Ariyuki Kondo / Ferris University / Japan
SPECIAL SESSION4:
DESIGN CREATIVITY

Room 308C
Toshiharu Taura
Kobe University / Japan
A Definition of Design and its Creative Features
Toshiharu Taura / Kobe University & JAIST / Japan
Yukari Nagai / Japan Advanced Institute of Science and Technology / Japan
The Ebb and Flow of Creative Design
Paul Murty / University of Sydney / Australia
Creativity Training Programs for Cognitive Components of Creativity
Yong Se Kim / Sungkyunkwan University / Korea
Sang Won Lee / Sungkyunkwan University / Korea
Jung Ae Park / Sungkyunkwan University / Korea
Ji Yun Jeong / Sungkyunkwan University / Korea
Visual materials and designers' cognitive activity: Towards in-depth investigations of design cognition
Celine Mougenot / The University of Tokyo / Japan
Katsumi Watanabe / The University of Tokyo / Japan
Carole Bouchard / Arts et Metiers ParisTech / France
Ameziane Aoussat / Arts et Metiers ParisTech / France
Poietiques-based methods of self-investigation during the creative processes of design
Koutaro Sano / Japan Advanced Institute of Science and Technology / Japan
Yukari Nagai / Japan Advanced Institute of Science and Technology / Japan
Toshiharu Taura / Kobe University / Japan
SUSTAINABILITY2:
PRODUCT DESIGN ISSUES

Room 317A
David Durling
Birmingham Institute of Art and Design / UK
Fourth Generation Evaluation: Expanding the Evaluation Framework for Sustainable Design Projects
Carmela Cucuzzella / Universite de Montreal / Canada
The Role of Industrial Design for Sustainable Work Environment
Kiwon Lee / KAIST / Korea
Ki Young Nam / KAIST / Korea
Eunjung Choi / KAIST / Korea
The Fallacy of Eco-Friendly Design: And how progressive design can save it
Anders Mellbratt / Konstfack University College of Arts, Crafts & Design / Sweden
Nils Wiberg / Umeå University & Gagarin ehf / Iceland
The motivational determinants for adopting sustainable products
Ingrid Moons / Artesis / Belgium
C.J.P.M. de Bont / TU Delft / The Netherlands
Patrick De Pelsmacker / UA / USA
Achiel Standaert / Artesis / Belgium
Need-oriented Design for Energy Self-sufficient Households
Robert Wimmer / GrAT (Centre for Appropriate Technology) Vienna Universityof Technology / Austria
Myung-Joo Kang / GrAT (Centre for Appropriate Technology) Vienna Universityof Technology / Austria
CO-DESIGN2:
USER PARTICIPATORY DESIGN

Room 317B
Sleeswijk Visser
Delft University of Technology / The Netherlands
Women's Phone - a Case Study on Knowledge Management in a Participatory Design Process
Sandra Buchmuller / Deutsche Telekom Laboratories / Germany
Gesche Joost / Deutsche Telekom Laboratories / Germany
A Case Study of Internet Based User Participatory Design Method: Searching the possibilities of new approach of participatory design
Daeeop Kim / KAIST / Korea
Kun-pyo Lee / KAIST / Korea
"By the People, for the People": Can People Really Design Their Own Information Systems?
Mika P. Nieminen / Helsinki University of Technology (TKK) / Finland
Designer As Midwife: Towards A New State-of-Mind?
Gürsel iLipinar / ESADE Business School / Spain
Jordi Montaña / ESADE Business School / Spain
Oriol Iglesias / ESADE Business School / Spain
Tore Kristensen / Copenhagen Business School / Denmark
Wes Johnston / J Mack Robinson School of Business / USA
DESIGN MANAGEMENT4:
BRANDING II

Room 317C
Chris Rust
Sheffield Hallam University / UK
Cut to the c(h)ase - Communicating strategic brand intent through visual package design
Toni-Matti Karjalainen / Helsinki School of Economics, International Design Business Management (IDBM) / Finland
Sanna Honkaniemi / Helsinki School of Economics, International Design Business Management (IDBM) / Finland
Design for b(r)and identity: Exploring visual concept building within the metal music genre
Toni-Matti Karjalainen / Helsinki School of Economics / Finland
Laura Laaksonen / Helsinki School of Economics / Finland
Antti Ainamo / University of Turku / Finland
The Simplicity Mantra: A Paradigm Shift in Consumer Response to Branding
John Takamura / Arizona State University / USA
Tate Ragland / Arizona State University / USA
A Study of Design Methodology on Local Brand of Foods: Focus on Design Elements of Regional Properties
Yasushi Togo / Kyushu University / Japan
The Third Dimension: Towards a Third Generation Systems Approach to Wicked Branding Problems
John Takamura / Arizona State University / USA
Nancy J. Gray / Arizona State University / USA
14.40 - 15.00   Break
15.00 - 16.40
WDCS SESSION2:
World Design Capital Seoul Session 2 Room 301A
15.00 - 16.40
BEHAVIOR6:
COLOR PERCEPTION

Room 301B
Hyun-Jeong Suk
KAIST / Korea
Can Eyes Smell? - Color Hue-Tone and Fragrance Intensity
Yu-Jin Kim / Kongju National University / Korea
Recognition of Non-Japanese Custom Color Names: Relation among Distance in Color Space, Familiarity of Color Names, and Imaginableness of Color Names
Yosuke Yoshizawa / Graduate School of Chiba University / Japan
Haruo Hibino / Graduate School of Chiba University / Japan
Shinichi Koyama / Graduate School of Chiba University / Japan
Quantitative Analysis of Color Expression Senses based on Empirical Elements - Comparison of the color expression characteristics of university students and elementary students residing in the same region
Wonseok Yang / University of Tsukuba / Japan
Wangmi Seok / University of Kookmin / Korea
Studies on the Self-Expression Behaviors of Users of Mobile Devices - Focusing on the differences of impressions by color and texture
Wangmi Seok / University of Kookmin / Korea
Wonseok Yang / University of Tsukuba / Japan
Is Color Preference Affected by Age Difference
Wen-Yuan Lee / Tatung University / Taiwan
Shi-Min Gong / Tatung University / Taiwan
Cherng-Yee Leung / Tatung University / Taiwan
DESIGN METHOD4:
DESIGN METHOD FOR INFORMATION DESIGN

Room 307A
Tung-Jung Sung
National Taiwan University of Science and Technology / Taiwan
Animated Emoticons for Men's Conversation
Yen-Fu Chen / Sheffield Hallam University / UK
Chris Rust / Sheffield Hallam University / UK
A method to capture categorization strategies in order to understand user perception: A case study on user categorization strategies for typefaces
Girish Dalvi / Indian Institute of Technology Bombay / India
Trying on Taxonomies: Research Developing Taxonomies for Analyzing and Developing Icon-Based Visual Language Systems
Marnie Meylor / University of Cincinnati / USA
Oscar Fernandez / University of Cincinnati / USA
Mike Zender / University of Cincinnati / USA
Medical Decision Aides: An Evaluation Methodology for Information Design
Debra Satterfield / Iowa State University / USA
Sunghyun Kang / Iowa State University / USA
Paul Bruski / Iowa State University / USA
Nora Ladjahasan / Iowa State University / USA
Fred Malven / Iowa State University / USA
Brytton Bjorngaard / Iowa State University / USA
DESIGN EDUCATION6:
ARCHITECTURAL DESIGN + EDUCATION

Room 307B
Gavin Melles
Swinburne University / Australia
Architectural Apprenticeship, a Second View
Hamid Nadimi / Shahid Beheshti University / Iran
From Large to Miniature to Site Specific: On the Approach of Design Processes in Contemporary Japanese Landscape Architecture
Heike Rahmann / The University of Adelaide / Australia
Marieluise Jonas / Melbourne Institute of Technology / Australia
The Role of Subjectivity and Seduction in Architectural Design: Multi-Sensorial Experience in Contemporary Consumption Spaces
Zdravko Trivic / NUS - National University of Singapore / Singapore
Ruzica Bozovic-Stamenovic / NUS - National University of Singapore / Singapore
Limin Hee / NUS - National University of Singapore / Singapore
Experimental Arena of Architecture Design Creation: Research to the Urban Sample Housing Project in Taiwan
Kuo-Liang Chang / National Yuntech University of Science & Technology / Taiwan
Shang-Chia Chiou / National Yunlin University of Science and Technology / Taiwan
Jui-Yang Kao / National Yunlin University of Science and Technology / Taiwan
The New Directions of Typological Study in Han-Houses
Wei-Ju Wang / Shu-Te University / Taiwan
INTERACTION6:
USER CENTERED APPROACHES

Room 307C
Joep Frens
Eindhoven University of Technology / The Netherlands
Human Centered Network Usage and Future Management
Young-Mok Park / Seoul National University / Korea
Marvin Lee / Seoul National University / Korea
Hyun-Suk Han / Seoul National University / Korea
Something that is not moving is hard to perceive: On the primacy of universal human principles in design
Paul Hekkert / Delft University of Technology / The Netherlands
Back to the Roots: A New Ideal for Ethnographic Research for Design
Fabian Segelström / Linköping University / Sweden
Stefan Holmlid / Linköping University / Sweden
Björn Alm / Linköping University / Sweden
An Investigation for Integrated User Interface of Home Appliances Based on User's Cognitive Structure
Sang-Hee Hong / Kangwon National University / Korea
Kenta Ono / Chiba University / Japan
A Study on Physiological Responses to Color Stimulation - Focused on User-oriented Sensibility Engineering Design of Color
Hye-Ryeon Jin / Chonbuk National University / Korea
Mi Yu / Chonbuk National University / Korea
Dong-Wook Kim / Chonbuk National University / Korea
Nam-Gyun Kim / Chonbuk National University / Korea
Sung-Whan Chung / Chonbuk National University / Korea
CULTURE4:
CULTURE AND HISTORY

Room 308A
Toshino Iguchi
Saitama University / Japan
A Study of Interior Design Evolution Factors in Taiwan after World War II
Wen-Chi Chuang / Tung Fang Institute of Technology / Taiwan
Shang-Chia Chiou / National Yunlin University of Science & Technology / Taiwan
Interior Design during Japanese Colonial Rule in Taiwan
Wen-Chi Chuang / Tung Fang Institute of Technology / Taiwan
Shang-Chia Chiou / National Yunlin University of Science & Technology / Taiwan
Pursuing New Chinese Theatricality: Scenography of Modern Chinese Drama in Post-reform China
Xu Xiaofeng / National University of Singapore / Singapore
Bobby Wong Chong Thai / National University of Singapore / Singapore
Christian Gilles Boucharenc / National University of Singapore / Singapore
Katagami-Japanese Paper Stencils and their Role in the Vienna Workshops
Tomoko Kakuyama / Saitama University / Japan
Continuous Innovative Design in Cultivating Vivacity of Culture: Transformations in the Development of Regional Cultural Heritage in Taiwan
Chun-Jen Liang / National Yunlin University of Science and Technology / Taiwan
Shang-chia Chiou / National Yunlin University of Science and Technology / Taiwan
DESIGN TOOL1:
DESIGN TOOLS FOR USER DATA OBSERVATION/CO-DESIGN

Room 308B
Tai-Shen Huang
Chaoyang University of Technology / Taiwan
Self-reflexivity as a tool for a more relevant design-process: Mapping strategies and creative outputs by using matrices
Thierry Lagrange / School of architecture sint-lucas ghent-brussels / Belgium
Use of Activity-probing Tools for Enhancement in Co-experience Communication for Scenario Based Design
Chia-Yin Lin / Future University-Hakodate / Japan
Makoto Okamoto / Future University-Hakodate / Japan
Connecting through interacting: Toys that help designers learn from children with autism by playing with them
Helma van Rijn / TU Delft / The Netherlands
Froukje Sleeswijk Visser / TU Delft / The Netherlands
Pieter Jan Stappers / TU Delft / The Netherlands
Observation support system for recording, reviewing and sharing observed design problems
Hideyoshi Yanagisawa / The University of Tokyo / Japan
Yasuhide Kozuka / The University of Tokyo / Japan
Masayuki Matsunaga / The University of Tokyo / Japan
Tamotsu Murakami / The University of Tokyo / Japan
Developing A Self-Reporting Tool, Mobile AP, for Design Data Collection
YuLi-Chuang / Future University-Hakodate / Japan
Makoto Okamoto / Future University-Hakodate / Japan
SPECIAL SESSION5:
DESIGN FOR SOCIAL INCLUSION AND SOCIAL SUSTAINABILITY

Room 308C
Yadira Ornelas Judith Gregory
Institute of Design, IIT / USA
How the Inclusive Design Process Enables Social Inclusion
Yanki Lee / Royal College of Art / UK
Julia Cassim / Royal College of Art / UK
Design as a Tool for Local Transformation
Paula Dib / Trans.forma Design / Brazil
Prototyping Social Design in Finland and Namibia: Service Design as a Method for Designing Services for Wellbeing
Satu Miettinen / Savonia University of Applied Sciences / Finland
Sustainable Design Education in New Zealand
Nicola Bould / University of Otago / New Zealand
Design for Social Inclusion
Yadira Ornelas / Institute of Design, Illinois Institute of Technology / USA
Judith Gregory / Institute of Design, Illinois Institute of Technology / USA
CO-DESIGN3:
END USER INVOLVEMENT I

Room 317B
Pieter Jan Stappers
Delft University of Technology / The Netherlands
Co-Experience in a Cross-Cultural Notion: Unpacking the Effect of Culture on Users' Social Interaction
Jung-Joo Lee / University of Art and Design Helsinki / Finland
Ilpo Koskinen / University of Art and Design Helsinki / Finland
Jussi Mikkonen / University of Art and Design Helsinki / Finland
User-designer collaboration during the early stage of the design process
JongHo Lee / Sadi(Samsung Art and Design Institute) / Korea
Vesna Popovic / QUT(Queensland University of Technology) / Australia
Thea Blackler / QUT(Queensland University of Technology) / Australia
KunPyo Lee / KAIST / Korea
Co-Design in Virtual 3D Space for Bicycle Accessory Design
James Arnold / The Ohio State University / USA
Robert Strouse / The Ohio State University / USA
Searching for user involvement in SME design practice
Christine De Lille / Delft University of Technology (DUT or TUD) / The Netherlands
Pieter Jan Stappers / Delft University of Technology (DUT or TUD) / The Netherlands
Remko van der Lugt / University of applied Sciences Utrecht (HU) / The Netherlands
Participative design: A cross-disciplinary methodology for improving third world' urban development
Erika Cortes / Universidad Nacional Autónoma de México / Mexico
DESIGN MANAGEMENT5:
DESIGN MANAGEMENT

Room 317C
Masayoshi Kubo
Kyoto Institute of Technology / Japan
Analogical Product Attributes (APA) Model: Methodology for Business of Design Analysis
Gabriel Y. L. Tong / Tsinghua University / China
Study on SWOT Analysis and Effectiveness Forecast in Design Project
Ryoichi Tamura / Kyushu University / Japan
Yasushi Togo / Kyushu University / Japan
Tomomu Ishikawa / Hitachi, Ltd. / Japan
Hiroki Kitagawa / Hitachi, Ltd. / Japan
Development by Design: A Contextual Study towards an Innovation & design policy in Mexico
Francisco Porras / National University of Mexico (UNAM) / Mexico
The Way of Knowing Design Management
Xihui Liu / Hong Kong Polytechnic University / China
A Study of the Effects of the Type of Design Award on Design Capability and Business Performance
Tung-Jung Sung / National Taiwan University of Science and Technology / Taiwan
Manlai You / National Yunlin University of Science and Technology / Taiwan
16.40 - 17.40
DESIGN PRESS FORUM
Keynote Speaker Pannel 401 Grand Conference Room
17.40 - 21.00
GALA DINNER
Seoul Design Night E hall