09.00 - 10.40
DESIGN ISSUES1:
DESIGN ISSUES

Room 301A
Tek-Jin Nam
KAIST / Korea
User Need – A Fuzzy Link Between Design And Use
Turkka Keinonen / University Of Art And Design Helsinki / Finland
(Re)Productions: A Marxist Perspective on Design and Everyday Life
Nigel Power / King Mongkut's University of Technology Thonburi / Thailand
The Differences In Design Concept Thinking Outputs Between Trans-Disciplinary And Single-Disciplinary Design Teams
Kuan Ping Huang / Tunghai University / Taiwan
Li Hui Lee / Tunghai University / Taiwan
Exploring the relationship between design and power: The case of Venice Beach
Julka Almquist / University Of California Irvine / USA
Goglobal: How Can Contemporary Design Collaboration And E-Commerce Models Grow The Creative Industries In Developing Countries?
Tom Barker / University Of Technology Sydney / Australia
Ashley Hall / Royal College Of Art / Uk
BEHAVIOR7:
DESIGN AND EMOTION STUDIES

Room 301B
Vesna Popovic
Queensland University of Technology / Australia
Emotional Experience With Portable Interactive Devices
Rafael Gomez / Queensland University Of Technology / Australia
Vesna Popovic / Queensland University Of Technology / Australia
Alethea Blackler / Queensland University Of Technology / Australia
Connectivity Model: Evaluating And Designing Social And Emotional Experiences
Sunghyun Kang / Iowa State University / USA
Debra Satterfield / Iowa State University / USA
Measuring Emotions In Customer Experiences In Retail Store Environments: Testing The Applicability Of Three Emotion Measurement Instruments
Ann Petermans / Phl University College / Belgium
Koenraad Van Cleempoel / Phl University College / Belgium
Erik Nuyts / Phl University College / Belgium
Jan Vanrie / Phl University College / Belgium
A Study on an Effect of Olfactory Stimulation on Product Image by the Type of the Product: Focused on scent-related, fashion, and high technology products
Hyojung Oh / KAIST / Korea
Woohun Lee / KAIST / Korea
Myung-Suk Kim / KAIST / Korea
Studying Emotional Design In LCD Monitors
Narges Alanchari / University Of Yazd / Iran
Nata Tolooei / University Of Tehran / Iran
DESIGN METHOD5:
DESIGN METHODS FOR NEW PRODUCT DEVELOPMENT

Room 307A
Robert Chen
De Montfort University / UK
Collective Memory And Nostalgia: A New Perspective On Affective Design Strategy For The Chinese Market
Haian Xue / Central Saint Martins College Of Art And Design / UK
Martin Woolley / Central Saint Martins College OF Art And Design / UK
Design Oriented Approaches To Mass Customization In Furniture Industry
Xiaobo Qian / Milan Polytechnic / Italy
Alessandro Deserti / Milan Polytechnic / Italy
Empathic Design: Understanding User Experience Through Schema Changes
Shu-Huei Wang / National Yunlin University Of Science and Technology / Taiwan
Shyh-Huei Hwang / National Yunlin University Of Science and Technology / Taiwan
Ming-Chyuan Ho / National Yunlin University Of Science and Technology / Taiwan
Improving Design Processes through better Decision-Making: an experiment with a decision making support tool
Rita almendra / Technical University Of Lisbon / Portugal
Henri Christiaans / Delft University Of Technology / The Netherlands
Proposal of extended persona scenario method - Trial of "the organization persona and scenario"
Akira Kondo / Hitachi Intermedix Co., Ltd. / Japan
Makoto Yoshii / Ist Co.,Ltd. / Japan
Naoko Kondo / Opensourcecrm, Inc. / Japan
DESIGN EDUCATION7:
VISUALIZATION SKETCHING EDUCATION

Room 307B
Erik Bohemia
Northumbria University / UK
Development of Teaching-Learning Method Using Verbal, Visual Analogy: Focused on the Instances of Furniture Design
Eun-Hee Choi / Baekseok Culture University / Korea
Different Visual Cognitive Styles, Different Problem Solving Styles?
So-Yeon Yoon / University Of Missouri / USA
Newton D'Souza / University Of Missouri / USA
Leveraging Visualization Skills : The Need For Integration Of Design Disciplines
Carolina Gill / Ohio State University / USA
Brian Stone / Ohio State University / USA
Modelling Research Into Cross- Functional Team Effectiveness
Daniel Graff / Helsinki School Of Economics / Finland
Mikko Koria / Helsinki School Of Economics / Finland
Toni-Matti Karjalainen / Helsinki School Of Economics / Finland
Information Design And Rhetoric: Teaching Design Students To Create Effective Communication
Soojin Jun / Carnegie Mellon University / USA
DESIGN THEORY1:
UNDERSTANDING DESIGN ACTIVITIES

Room 307C
Kuo-Li Huang
Southern Taiwan University / Taiwan
Anatomy Of Judgement - An Access To The Science Of Design
Stephen Rust / Hochschule Für Bildende Künste Braunschweig / Germany
The Relevance of Rigour for Design Practise
Nicholas Spencer / Northumbria University, School Of Design / UK
A Study On Designer's Mental Process Of InfOrmation Categorization In The Early Stages Of Design
Ji Eun Kim / Arts Et Métiers Paristech, Product Design & Innovation Lab (Lcpi) / France
Carole Bouchard / Arts Et Métiers Paristech, Product Design & Innovation Lab (Lcpi) / France
Jean Francois Omhover / Arts Et Métiers Paristech, Product Design & Innovation Lab (Lcpi) / France
Ameziane Aoussat / Arts Et Métiers Paristech, Product Design & Innovation Lab (Lcpi) / France
Laurence Moscardini / Cognition Humaine & Artificielle(Chart), University Paris8 / France
Aline Chevalier / Cognition Humaine & Artificielle(Chart), University Paris9 / France
Charles Tijus / Cognition Humaine & Artificielle(Chart), University Paris10 / France
Francois Buron / Diedre Design / France
A Study Of Cognitive Style On Design Performance
Teng Pei-Shan / National Yunlin University Of Science and Technology / Taiwan
Dengchuan Cai / National Yunlin University Of Science and Technology / Taiwan
Yao-Jen Fan / Taiwan
An Inter-Disciplinary Approach To Design
Voytek Gutowski / Csiro Division Of Materials Science and Engineering / Australia
Blair Kuys / Swinburne University Of Technology / Australia
Lyndon Anderson / Swinburne University Of Technology / Australia
Simon Jackson / Swinburne University Of Technology / Australia
DESIGN PROJECT CASES1:
DESIGN ISSUES

Room 308A
Tsen-yao Chang
National Yunlin University of Science & Technology / Taiwan
An Ergonomic Approach To Oyster Knife Design And Evaluation – A Preliminary Result
Manlai You / National Yunlin University Of Science and Technology / Taiwan
Guogang Lyu / National Yunlin University Of Science and Technology / Taiwan
Yichun Chen / National Yunlin University Of Science and Technology / Taiwan
Rehabilitation Apparatus Design And Development Using Ergonomic And Physical Principles
Lan-Ling Huang / National Yunlin University Of Science and Technology / Taiwan
Dengchuan Cai / National Yunlin University Of Science and Technology / Taiwan
Enhancing Accessibility of Mass Transportation in Metropolitan Taipei by Formulating a Portable Personal Electric Vehicle
Philip Hwang / National Taipei University Of Technology / Taiwan
Li-Chiao Chu / National Taipei University Of Technology / Taiwan
A Study On An Improvement Of Layout Of A Supermarket Backyard By Link Analysis
Yuki Goto / Wakayama University / Japan
Toshisa Doi / Wakayama University / Japan
Toshiki Yamaoka / Wakayama University / Japan
Analysis And VisuAlization Of The Characteristic Body Movements Of Traditional Cambodian Dance
Jiyoung Choi / Nagasaki Institute Of Applied Science / Japan
Etsuo Genda / Kyushu University / Japan
DESIGN TOOL2:
CAD

Room 308B
Ji-Hyun Lee
KAIST / Korea
A Comparison Between 2D & 3D Computer-Aided Drafting In Displaying The Features Of A Product
Chiang, Ming-Chin / Tatung University / Taiwan
Chih-Fu Wu / Tatung University / Taiwan
Digital Drawing Tablet To Traditional Drawing On Paper: A Teaching Studio Comparison
Faber, Carol / Iowa State University / USA
Constructing A Furniture Design System Using Traditional Setting-Up Technologies
Sun Namgoong / Chonbuk National University / Korea
Su-Kyoung Jeong / Chonbuk National University / Korea
Yu-Ri Lee / Chonbuk National University / Korea
Sung-Whan Chung / Chonbuk National University / Korea
Tai-Ho Kim / Chonbuk National University / Korea
A Feature-Line-Based Descriptive Model Of Automobile Styling And Application In Auto-Design
Danhua Zhao / Hunan University / China
Jianghong Zhao / State Key Laboratory Of Advanced Design and Manufacturing For Vehicle Body, P.R. China / China
Hao Tan / State Key Laboratory Of Advanced Design and Manufacturing For Vehicle Body, P.R. China / China
An Algorithm For Generating Log-Aesthetic Curved Surfaces And The Development Of A Curved Surfaces Generation System UsingVR
Jiro Inoue / Graduate School Of Wakayama University / Japan
Toshinobu Harada / Wakayama University / Japan
Tohru Hagihara / Graduate School Of Wakayama University / Japan
SPECIAL SESSION6:
ASSESSING KNOWLEDGE GENERATED BY RESEARCH THROUGH DESIGN

Room 308C
Stella Boess
Delft University of Technology / The Netherlands
Designing In Research - Characteristics And Criteria: Research Method, Questions And Programme
Stella Boess / Delft University Of Technology / The Netherlands
Empirical Research Through Design
David Keyson / Delft University Of Technology / The Netherlands
Miguel Bruns Alonso / Delft University Of Technology / The Netherlands
Research Through Industrial Design: Industrial Design In The Context Of An Australian Cooperative Research Centre
Gavin Melles / Swinburne University Of Technology / Australia
Lotars Ginters / Swinburne University Of Technology / Australia
Blair Kuys / Swinburne University Of Technology / Australia
In The Eating: Grounding The Validation Of Investigative Designing In The Experience Of Stakeholders
Chris Rust / Sheffield Hallam University / UK
Research Through Design: Reflection Through Representation
Walter A. Aprile / Delft University Of Technology / The Netherlands
Stefano Mirti / Delft University Of Technology / The Netherlands
INTERACTION7:
USABILITY ISSUES II

Room 317A
Tae-il Lee
Korea University / Korea
A Usability Evaluation Of Navigation Modes In Interactive Maps
Manlai You / National Yunlin University Of Science and Technology / Taiwan
Chun-Wen Chen / Chang Gung University / Taiwan
Hsuan Lin / National Yunlin University Of Science & Technology / Taiwan
How Do Directional Diversity And Congruence In User Interfaces Affect Usability?
Kwanmyung Kim / KAIST / Korea
Woohun Lee / KAIST / Korea
The Differences between Subjective and Objective View of Linking PC Connectors
Yung-Hsiang Tu / TTU / Taiwan
Chih-Fu Wu / TTU / Taiwan
Yu-Hsiang Wang / TTU / Taiwan
Hsin-Ting Chung / TTU / Taiwan
The Effects Of Touch Input Modes And Navigation Bar Styles On The Usability Of An Ecology Education System
Chao-Jen Ku / Hsuan Chuang University / Taiwan
Kuo-Hsiung Wang / TTU / Taiwan
Ji-Liang Doong / TTU / Taiwan
Li-Chieh Chen / TTU / Taiwan
DESIGN CREATIVITY1:
DESIGN CREATIVITY

Room 317B
Celine Mougenot
The University of Tokyo / Japan
Using Entropy To Measure Design Creativity: Using A Text Based Analysis Tool On Design Protocols
Jeff W.T. Kan / Krasnow Institute For Advanced Study / USA
John S. Gero / Krasnow Institute For Advanced Study / Usa
Design Ideation Method Adaptation For Creative Concept In Technology Industry
Ji-Sun Lee / Seoul National University / Korea
Juhyun Eune / Seoul National University / Korea
How to construct and express the creative thought: Understanding the communication mechanisms of the collaborative design teamwork
Irina Suteu / Politecnico Di Milano / Italy
Vanessa Deluca / Politecnico Di Milano / Italy
Cognitive Heuristics Employed by Design Experts: A Case Study
Seda Yilmaz / University Of Michigan / USA
Colleen Seifert / University Of Michigan / USA
Designer's Highly Personal Experiences of Intuition: Modeling for Developing Intuition
Samu Mielonen / University Of Art And Design / Finland
Asta Raami / University Of Art And Design / Finland
Mia Keinonen / University Of Art And Design / Finland
Leena Rouhiainen / Theatre Academy / Finland
CULTURE5:
DISCOURSE IN CULTURAL ISSUES

Room 317C
Ming-Ying Yang
National United University / Taiwan
Understanding of Kansei through cultural inclination in the process of thought I: The inference process on the essence of a product
Inchan Park / University Of Tsukuba / Japan
Understanding of Kansei through cultural inclination in the process of thought II: The recognition process in operating a product
Inchan Park / University Of Tsukuba / Japan
Toshimasa Yamanaka / University Of Tsukuba / Japan
Understanding of Kansei through cultural inclination in the process of thought III: The impression process on the feeling of a product
Inchan Park / University Of Tsukuba / Japan
Designed by the Media?: The Media Publicity of Design in the Finnish Economic Press
Toni Ryynänen / University Of Helsinki / Finland
10.40 - 11.00   Break
11.00 - 12.00
KEYNOTE3:
Kazuo Kawasaki 401 Grand Conference Room
12.00 - 13.00   Lunch
13.00 - 14.40
SUSTAINABILITY3:
SUSTAINABILITY IN PRODUCT & WEB

Room 301A
Nicola Bould
University of Otago / New Zealand
Innovational Design Of Taiwan's Jiao-Zhi Pottery
Wan-Fu Lien / National Yunlin University Of Science and Technology / Taiwan
Yu-Le Chen / National Yunlin University Of Science and Technology / Taiwan
Hwai-En Chen / National Yunlin University Of Science and Technology / Taiwan
The User Experience And Perception Of Sustainable Ceramic Design
Jeoung-Ah Kim / HDK, University Of Gothenburg / Sweden
A Kansei Engineering Approach To Eco-Product Form Design
Chen-Fu Chen / Monash University / Australia
Chung-Hsing Yeh / Monash University / Australia
Yang-Cheng Lin / National Dong Hwa University / Taiwan
Sustainable Product Design - A New Web Based Tool For Design Practitioners, Students And Consumers
Douglas Tomkin / University Of Technology Sydney / Australia
A Study On Green Packaging Design In Taiwan
Yi-Chen Wu / National Yunlin University Of Science & Technology / Taiwan
Jen yen / National Yunlin University Of Science & Technology / Taiwan
BEHAVIOR8:
DESIGN AND EMOTION ISSUES

Room 301B
Paul Hekkert
Delft University of Technology / The Netherlands
Emotionalise Design, Emotional Design, Emotion Design: A new perspective to understand their relationships
Amic G. Ho / City University Of Hong Kong / China
Kin Wai Michael Siu / The Hong Kong Polytechnic University / China
Design And Emotion: Some Thoughts On Users, Things And Feelings
Vera Damazio / Pontifical Catholic University Of Rio De Janeiro Puc-Rio / Brazil
Bianca Dal Bianco / Pontifical Catholic University Of Rio De Janeiro Puc-Rio / Brazil
Cristiane Menezes / Universidade Caxias Do Sul / Brazil
Julia Lima / Pontifical Catholic University Of Rio De Janeiro Puc-Rio / Brazil
Design And Emotion: Time For A New Direction?
Terence Love / Curtin University Of Technology / Australia
Storytelling Platform Based On Emotional Levels
Juan Salamanca / Institute Of Design. IIT / USA
Timothy Miller / Institute Of Design. IIT / USA
Anthony Leidolf / Institute Of Design. IIT / USA
Intrinsic Value Of Emotional Probes
Tsen-Yao Chang / National Yun-Lin University Of Science and Technology / Taiwan
Kuo-Li Huang / Southern Taiwan University Of Technology / Taiwan
DESIGN METHOD6:
FRONT END PROCESS

Room 307A
Eui-Chul Jung
Yonsei University / Korea
Emergent Design And Optimum Design In The Design Process
Koichiro Sato / Graduate School Of Science and Technology, Keio University / Japan
Yoshiyuki Matsuoka / Faculty Of Science and Technology, Keio University / Japan
Inspiration, Interpretation, Explanation: Inference In Constructive Design Research
Ilpo Koskinen / School Of Design, UIAH / Finland
Jung-Joo Lee / School Of Design, UIAH / Finland
Creating Engaging Trial Alerts - The Application Of Quality Function Deployment As A Design Tool For An Interactive Database
Ryan Lewis / University Of Cincinnati / USA
Application Of The Scenario Based Design Method For Getting Original Ideas Through The Experiential Ideation Process
Kyung Jin Shin / Korea University / Korea
Tae Il Lee / Korea University / Korea
Exploring The Term 'Experiment' In Industrial Design
Elif Küçüksayraç / Istanbul Technical University / Turkey
H. Alpay Er / Istanbul Technical University / Turkey
SERVICE DESIGN1:
SERVICE DESIGN

Room 307B
Cabirio Cautela
Politecnico di Milano / Italy
Designing Adaptive Robotic Services
Min Kyung Lee / Carnegie Mellon University / USA
Jodi Forlizzi / Carnegie Mellon University / USA
Passenger Experience in an Airport: An Activity-Centred Approach
Vesna Popovic / Queensland University of Technology / Australia
Ben Kraal / Queensland University of Technology / Australia
Philip Kirk / Queensland University of Technology / Australia
Design as the Integrator in Service-Product Systems: with cases on Public Bike Rental Systems
Mi Jin Jung / KAIST / Korea
Ki Young Nam / KAIST / Korea
Hannie Yu / KAIST / Korea
Information Sources and Methods for Better Quality and Safer Healthcare Service Design: Towards a More Integrated Approach
Gyuchan Thomas Jun / University of Cambridge / UK
P. John Clarkson / University of Cambridge / UK
DESIGN ISSUES2:
DESIGN RESEARCH ISSUES

Room 307C
Tek-Jin Nam
KAIST / Korea
Meta-levels in Design Research: Clarifying the Roles We Play in Design, Research, and Elsewhere
Pieter Jan Stappers / Delft University of Technology / The Netherlands
Re-mediation - a Potentially Useful New Concept for Design Research
Kari Kuutti / University of Oulu / Finland
New Trends in Design Research: The Case of Designing a Culturally Appropriate Coffin For Botswana
Henri Christiaans / Delft University Of Technology / The Netherlands
Jan Carel Diehl / Delft University Of Technology / The Netherlands
Jan Willem Findlater / Delft University Of Technology / The Netherlands
Kris Kumar / Botswana University / Botswana
From Design Research to Theory: Evidence of a Maturing Field
Jodi Forlizzi / Carnegie Mellon University / USA
Erik Stolterman / Indiana University / USA
John Zimmerman / Indiana University / USA
Understanding Methods: Mapping the Flow of Methods, Knowledge and Rigour in Design Research Methodology
Kristina Niedderer / University of Wolverhampton / UK
DESIGN PROJECT CASES2:
ACADEMIA & DESIGN PROJECT

Room 308A
Ding-Bang Luh
National Cheng Kung University / Taiwan
User Study And Concept Design For Compliant Mobile Communications: A Case of a Joint Project Between Tsinghua & Nokia
Xin Liu / Tsinghua University / China
JikuN Liu / Tsinghua University / China
Bingxue Gao / Beijing Information Science and Technology University / China
Jun Cai / Tsinghua University / China
Design For Desirability: An Innovation-Focused Research Collaboration Between Academia and Industry
Mark Goellner / Massey University / New Zealand
Lyn Garrett / Massey University / New Zealand
Tony Parker / Massey University / New Zealand
Rodney Adank / Massey University / New Zealand
Anders Warell / Lund University / Sweden
Design Collaboration: University-Industry Partnerships In New Product Development
Dosun Shin / Arizona State University / USA
"Education-Based Research": The Academic Design Project As A Source Of New Knowledge
Troels Degn Johansson / The Danish Design School / Denmark
University-Industry Collaboration In Design Fields: Management To Promote Reflective Practice By Students
Yosuke Kanno / Tohoku University / Japan
DESIGN TOOL3:
DESIGN TOOLS FOR STRATEGY

Room 308B
Yen Hsu
Ming Chi University of Technology / Taiwan
Redundancy In Interface Design And Its Impact On Intuitive Use Of A Product In Older Users
Raghavendra Reddy / Queensland University Of Technology / Australia
Alethea Blackler / Queensland University Of Technology / Australia
Vesna Popovic / Queensland University Of Technology / Australia
Doug Mahar / Queensland University Of Technology / Australia
Early Exploration Of Cloud Computing For Design Practice And Education
Mark Whiting / KAIST / Korea
Soumitri Varadarajan / RMIT / Australia
The Use Of Design Thinking To Enable Human Centred Innovation Within The Organisation
Lorenz Herfurth / Lancaster University / UK
Proposal Of Robust Design Method For Diverse Conditions In Consideration Of Cost
Atsuki Watai / Keio University / Japan
Takeo Kato / Keio University / Japan
Yoshiyuki Matsuoka / Keio University / Japan
Industrial Design Tools And Design Practice: An Approach For Understanding Relationships Between Design Tools And Practice
James Self / Kingston University London / UK
Hilary Dalke / Kingston University London / UK
Mark Evans / Loughborough University / UK
SPECIAL SESSION7:
DESIGN ACCESS IN ERGONOMICS AND INTERACTION

Room 308C
Fong-Gong Wu
National Cheng Kung University / Taiwan
Research on Development of Awareness System for Remote Home-living
Chien-Hsu Chen / National Cheng Kung University / Taiwan
I-Jui Lee / National Cheng Kung University / Taiwan
Fong-Gong Wu / National Cheng Kung University / Taiwan
Identifying Products that Enable Engaging Experiences: Searching Cases for Theory Development
Chun-Juei Chou / National Cheng Kung University / Taiwan
Chris Conley / Illinois Institute of Technology / USA
Extension of Fitts' Law for the Design of the Gesture Pointing Interaction
Robert Chen / De Montfort University / UK
Fong-Gong Wu / National Cheng Kung University / Taiwan
Ken Tin-Kai Chen / STU-TE University / Taiwan
A New Manipulative Approach to Scrolling with the Mouse Wheel
Fong-Gong Wu / National Cheng Kung University / Taiwan
Ronald His / National Cheng Kung University / Taiwan
Chien-Hsu Chen / National Cheng Kung University / Taiwan
A Logical Design Method for Good Interaction and Ergonomics
Toshiki Yamaoka / Wakayama University / Japan
SUSTAINABILITY4:
PRODUCT DESIGN

Room 317A
Younghee Jung
Nokia / UK
Sustainable Design Process and Factors Considered for Product Service System
Jui-Che Tu / National Yunlin University of Science & Technology / Taiwan
Chuan-Ying Hsu / Da-Yeh University / Taiwan
Product Service Systems Beyond Sustainable Products: Case Study of Prefabricated Unit House Reuse System
Myung-Joo Kang / GrAT (Centre for Appropriate Technology) Vienna University of Technology / Austria
Robert Wimmer / GrAT (Centre for Appropriate Technology) Vienna University of Technology / Austria
The Impact of Unconscious Human Behavior on Sustainable Interaction Design
Minjung Sohn / KAIST / Korea
Tekjin Nam / KAIST / Korea
Woohun Lee / KAIST / Korea
User Interface Design for Changing Energy End-Users Behavior
Eun-ju Lee / DASS Consultants Ltd. / Korea
Jin-young Park / Design MARU Co. Ltd. / Korea
Jae-min Kim / Energy System Research Unit, University of Strathclyde / UK
Min-ho Pae / DASS Consultants Ltd. / Korera
DESIGN CREATIVITY2:
CREATIVE DESIGN METHODS

Room 317B
Ariyuki Kondo
Ferris University / Japan
A Study of Design Concept Generation Method which Begins with Research
Satoshi Asano / Yokohama Digital Art College / Japan
Researching Fungus through Design for Innovation
Tiina Härkäsalmi / University of Art and Design Helsinki / Finland
Ilpo Koskinen / University of Art and Design Helsinki / Finland
Materialness: Expressive Qualities of a Physical Material in Textile Design Creativity
Nithikul Nimkulrat / University of Art and Design Helsinki / Finland
Material Design Workshop: Playing, exploring and designing materials in products
Daniel Saakes / Delft University of Technology / The Netherlands
Remko Van Der Lugt / Utrecht University of Applied Sciences / The Netherlands
Advanced Kinematic Cardboard Prototyping for Robot Development
Won Sup Kim / Seoul National University of Technology / Korea
SOCIETY IN DESIGN1:
PUBLIC DESIGN I

Room 317C
Yadira Ornelas
Institute of Design, IIT / USA
Public Design for Changing Urban Needs
Kin Wai Michael Siu / The Hong Kong Polytechnic University / China
Revitalizing Seoul's Old Cityscape through Design Insight and Management: Case Study of the N Seoul Tower of Namsan Mountain
Young Soon Park / Yonsei University / Korea
Anthony Kim / Yonsei University / Korea
Seong Ah Kim / Yonsei University / Korea
Current Status and Issues of the Public Design in Korea
Eunha Yoo / Inha University / Korea
Jooyoung Park / Inha University / Korea
Hyeon-Joo Kang / Inha University / Korea
Semantic Analysis of Chinese Adjectives: A New Approach to Mapping the Form-based Metaphors in Automobile Styling
Wenquan Zhang / Hunan University / China
Jianghong Zhao / Advanced Design and Manufacturing for Vehicle Body / China
Fangzhen Zou / Hunan University / China
14.40 - 15.00   Break
15.00 - 16.00
KEYNOTE4:
Kees (C.J.) Overbeeke 401 Grand Conference Room
16.00 - 16.40
POSTER HIGHLIGHT 2
The Relationship between Color Palettes and the Movie Character's Psychological State: The Case of the Movie, "Sympathy for Lady Vengeance"
Bao-Jun Chu / Chungnam National University / Korea
Yu-Jin Kim / Kongju National University / Korea
Byeong-ho Jeon / Kongju National University / Korea
Zuzie: An Expression Tool Designed with Activity Programs
Yuta Tsuruga / Tama Art University / Japan
Maiko Kobayakaw / Tama Art University / Japan
Takeshi Sunaga / Tama Art University / Japan
Yoshiyuki Nakamura / Information Technology Research Institute / Japan
Investigating Changes in Emotional State: Kansei Responses to Commercial Films
DaHyun Kim / University of Tsukuba / Japan
SeungHee Lee / University of Tsukuba / Japan
Reactions to stimulation on paintings -Comparing use of color by two different stimuli and aged groups-
Sunhwa Kim / University of Tsukuba / Japan
Seunghee Lee / University of Tsukuba / Japan
A New concept of Marketing Strategy on Design Management: TPL (Trend Placement)
Hyang Eun Lee / Seoul National University / Korea
Soon Jong Lee / Seoul National University / Korea
Design Significance and Characteristic of Incense Culture in Modern Times
Cheng Chuko / Chao Yang University of Technology / Taiwan
Ai-rong Li / Chao Yang University of Technology / Taiwan
Xuan-zi Peng / Chao Yang University of Technology / Taiwan
Yu-Sheng Li / Da-Yeh University / Taiwan
A study on attributes of interaction of a social network service on the web
Eun Yu / NCsoft Corporation / Korea
A Study on Traditional Carpentry Tool SkillsApplied in Restoration of Historical Monuments in Taiwan
Pen-shang Hsu / National Yunlin University of Science and Technology / Taiwan
Shang-chia Chiou / National Yunlin University of Science and Technology / Taiwan
A Study of the Classification for Simplification Design of Products
Chia-Wen Hsu / Shu-Te University / Taiwan
Nien-Te Liu / Shu-Te University / Taiwan
Chia-Wei Liu / Shu-Te University / Taiwan
Tzu-Yu Chen / Shu-Te University / Taiwan
Construct, Deconstruct and Reconstruct: Exploring interactive sketching of information appliances
Ian Culverhouse / University of Wales Institute Cardiff / UK
Steve Gill / University of Wales Institute Cardiff / UK
Alex Woolley / University of Wales Institute Cardiff / UK
Gareth Loudon / University of Wales Institute Cardiff / UK
Usability analysis of electronic picture books web sites in Taiwan
Pei-shiuan Tsai / National Yunlin University of Science and Technology / Taiwan
Manlai You / National Yunlin University of Science and Technology / Taiwan
The Experience economy: Innovative Marketing of Traditional Cultural Codes for Theme Restaurants
Yung-Hsuan Tsai / National Yunlin University of Science and Technology / Taiwan
Tsen-Yao Chang / National Yunlin University of Science and Technology / Taiwan
Kuo-Li Huang / Southern Taiwan University of Technology / Taiwan
Spatial Jewellery - An Experiment with Communicative Party Jewellery
Petra Ahde / Taik / Finland
Sanna Latva-Ranta / Taik / Finland
Jussi Mikkonen / Taik / Finland
Jewelry in the Cycles of Everyday Life
Petra Ahde / Taik / Finland
Grasping the Components of Mental Model in Operation of the Equipments
Sayoko TOMINAGA / Wakayama University / Japan
Masatoshi RIN / Wakayama University / Japan
Toshihisa DOI / Wakayama University / Japan
Toshiki YAMAOKA / Wakayama University / Japan
A study on Clothing Design using Formative Aesthetics of the Constructivism
Haekyung Shin / Dongseo University / Korea
A strategic RIS model for sustainable urban growth management based upon Smart Growth
Heewon Lee / Sunmoon University / Korea
The Nightingale Principles: 19th century thinking for 21st century sustainable practice
Miyoung Hong / Arizona State University / USA
The Relationship between Design Concept and Sketches of Architectural Design Novices
Shih-Yung Liu / Chung Yuan Christian University / Taiwan
Yi-Ching Liu / Chung Yuan Christian University / Taiwan
Hsiu-Tyan Chuang / National Taiwan Normal University / Taiwan
A Study on Gender Difference in the Use of Digital Games: Focused on Self-Realization of Game Players
Ho-da Kim / Hongik University / Korea
Jong-Deok Kim / Hongik University / Korea
The Relationship between Spatial Design Courses and the Students with Diverse Backgrounds
Yi-Ching Liu / Chung Yuan Christian University / Taiwan
Shih-Yung Liu / Chung Yuan Christian University / Taiwan
A Case Study of Service Design: Areas in which industrial design became involved in LEXUS Vehicle Development
Noboru Koyama / Advanced Institute of Industrial Technology / Japan
Keiichiro Kawarabayashi / Shizuoka University of Art and Culture / Japan
Mikio Yamashita / Takarazuka University of Art and Design / Japan
A Study in the Environmental Background and Architecture Techniques of "Slate houses" in Taiwan
WenChieh Hsiao / Chung Yuan Christian University / Taiwan
Kenji Horigome / Chung Yuan Christian University / Taiwan
Research on Panel Evaluation Methodology in Product Design Development: Key Differences among U.S., European, and Japanese Automakers
Noboru Koyama / Advanced Institute of Industrial Technology / Japan
Mikio Yamashita / Takarazuka Universitu of Art and Design / Japan
Keiichiro Kawarabayashi / Shizuoka Universitu of Art and Culture / Japan
A Study of Architectural Design of Pinpu Tribe of Taiwanese Aborigines through Genre Paintings of the Ching Dynasty
WenChieh Hsiao / Chung Yuan Christian University / Taiwan
Kenji Horigome / Chung Yuan Christian University / Taiwan
Sustainability in design: Study case - Anemone
Naoko Takeda / Tecnologico de Monterrey / Mexico
Leticia Gaytán Hernandez Magro / Tecnologico de Monterrey / Mexico
Design of Ecobag to Reuse Cartons of Milk - Activity to reduce CO2 at Local Shopping Street
Yuichiro KONDO / Tohoku Institute of Technology / Japan
Eiji KAMEZAKI / Kita-Rokubancho Elementary School / Japan
Chiemi TAMAKAMI / Kita-Rokubancho Elementary School / Japan
3D Digital Archive of The Japanese Sword Based on Spectral Reflection Model
Kosuke Mochizuki / Nagano University / Japan
Kazunari Hayashi / Nagano University / Japan
Norihiro Tanaka / Nagano University / Japan
Jae-Yong Woo / Nagano University / Japan
Presence of Things: Storytelling in Product Design
Rina Bernabei / University of New South Wales / UK
Kelly Freeman / University of New South Wales / UK
Jacqueline Power / University of New South Wales / UK
The investigation of the conveyance on the existing bus stops information for the elderly
Ming-Shih Chen / Tunghai University / Taiwan
Shin-Yi Kuan / Tunghai University / Taiwan
Survey on users' satisfaction level with the outdoor signboards throughout the signboard improvement project
Sangeun Baek / Inje University / Korea
Jinkyung Paik / Inje University / Korea
Research on Visual Factors of Local Government Children's Websites: Focused on Comparative Studies between Korean and American Children's Websites
Eunjung Kim / Inje University / Korea
Jinkyung Paik / Inje University / Korea
UTILIZING GEODATA FOR INTERACTION TV(IPTV) EXPERIENCE
Sohyun Kim / Hongik University / Korea
Hyunsuk Kim / Hongik University / Korea
Context and Cohabitation of Linear and Non Linear Systems in Design
Ashley Hall / Royal College Of Art / UK
The Rule and the Imprint: The role of the handmade within contemporary graphic design processes
Claude Marzotto Caotorta / Politecnico di Milano / Italy
Explore Consumers' Requirements of Comfortable Chairs through Interactive Genetic Algorithm
Philip Hwang / National Taipei University of Technology / Taiwan
Yu-Hsuan Chang / National Taipei University of Technology / Taiwan
Jui-Ping Ma / National Taipei University of Technology / Taiwan
Applying digital storytelling technique to website navigation for improving emotional user experience
Eun Jung Park / Dong-A University / Korea
Jong Hwan Seo / Dong-A University / Korea
On construction of a code of professional ethics for industrial designers in Taiwan
Manlai You / National Yunlin University of Science and Technology / Taiwan
Yuchien Hu / National Yunlin University of Science and Technology / Taiwan
Motorbike Styling for Sustainability
Amitoj Singh / Indian Institute of Technology / India
Lalit Kumar Das / Indian Institute of Technology / India
Emotional Design of Helmet Graphics
Amitoj Singh / Indian Institute of Technology / India
Japanese Fashion Illustration in media
Sachiko Nagasawa / Bunka Women's University / Japan
Shin'ya Nagasawa / Waseda University / Japan
The Emergence Activities by Tram Support Organizations and the Effect of Sustained Communications
Tatsuya Hori / Chiba University / Japan
Tadao SHIMIZU / Design Studio TAD / Japan
Infinite Choice - Mutation of Products in the State beyond Saturation
Yong-Ki Lee / KAIST / Korea
Kun-Pyo Lee / KAIST / Korea
User Scenario Modeling using 5W1H & 5S in home environment
Tao Luo / Kookmin University / Korea
Ying-Wei Toh / Kookmin University / Korea
HoonSic Yu / Kookmin University / Korea
JiHong Jeung / Kookmin University / Korea
YoungHwan Pan / Kookmin University / Korea
A Study on Taiwanese Reader´s Preferences of Book Binding Design
Chun-Ching Chen / National Taipei University of Technology / Taiwan
Yi-Tsen Chen / National Taipei University of Technology / Taiwan
Cultural Issues in the Perception of Narratives in Visual Design
James Ewald / Iowa State University / USA
Design for the Psychological Habitability of Spacecraft on Extended Exploratory Missions
Regina Peldszus / Kingston University London / UK
Hilary Dalke / Kingston University London / UK
Analysis of the element "He(harmony)" and Beijing Olympic games
Yahan Xu / Dongseo University / Korea
Donghun Lee / Dongseo University / Korea
Understanding the Daily Activities of Korean Senior Citizens Interacting with Embedded Computing
Jose Rivera-Chang / California State University Long Beach / USA
Development of Wall-Pad User Scenario through Context Mapping
Da Hye Hyoung / Seoul Women's University / Korea
Nam Choon Park / Seoul Women's University / Korea
Pointing devices in IPTV enviroment
Jeehee Lee / Hongik University / Korea
Hyunsuk Kim / Hongik University / Korea
Free Beer and Engaging Tools: Learning from Relational Art
Troels Degn Johansson / The Danish Design School / Denmark
Constructing Electronic Learning Portfolio for Parent-Teacher Communication
Lai-chung Lee / National Taipei University of Technology / Taiwan
Whei-Jane Wei / Municipal University of Education / Taiwan
The Beauty of Project Work: Using Aesthetics in Project Management
Juhani Tenhunen / University of Art and Design Helsinki / Finland
Changes of Korean Living Space based on Cultural Factor
Kyung Ran Choi / Kookmin University / Korea
JinHee Noh / Kookmin University / Korea
Designing in transition: Empowering bottom-up knowledge in the "space between"
Matteo Ciastellardi / Politecnico of Milano / Italy
Cristina Miranda de Almeida / University of Basque Country / Spain
Derrick de Kerckhove / University of Toronto / Canada
Andrea Cruciani / University of Toronto / Canada
16.40 - 17.00   Break
17.00 - 18.00
SUSTAINABILITY5:
SUSTAINABILITY IN ARCHITECTURE

Room 301A
Hye-Kyung Park
Inje University / Korea
An Application of Eco-Design Feature in Traditional Folk Housing to High-Rise Housing of Vietnam
Le Thi Hong Na / Inha University / Korea
Park Jin-Ho / Inha University / Korea
The Emphasis on Passive Design for the Tropical High-Rise Housing in Vietnam
Le Thi Hong Na / Inha University / Korea
Park Jin-Ho / Inha University / Korea
Reverse Engineering: A Formative Method of Research
Blair Kuys / Swinburne University of Technology / Australia
Lyndon Anderson / Swinburne University of Technology / Australia
Simon Jackson / Swinburne University of Technology / Australia
Gavin Melles / Swinburne University of Technology / Australia
BEHAVIOR9:
KANSEI II

Room 301B
Kazunari Morimoto
Kyoto Institute of Technology / Japan
Application of Semantic Differential Technique to Evaluate Kansei Image in Architectural Design
Tai-Fen Hung / Cheng-Shiu University of Science & Technology / Taiwan
Chih-Kao Nieh / Cheng-Shiu University of Science & Technology / Taiwan
A Study on Design Practices with Tacit Knowledge: Consequences of Consumer Perception
Sukyoung Kim / University of Tsukuba / Japan
Kazuhisa Niki / University of Tsukuba / Japan
Toshimasa Yamanaka / University of Tsukuba / Japan
DESIGN METHOD7:
USER EXPERIENCE

Room 307A
Ichiro Nagasaka
Kobe University / Japan
Transitions Research for Experience Design: Designing Interactive Products and Services for Role and Environmental Transitions
Fatih Kursat Ozenc / Carnegie Mellon University / USA
A Framework for Designing Interaction as Learning Process: Supporting Users' Domain Knowledge Development through Interaction
Jung-Min Choi / Illinois Institute of Technology / USA
Keiichi Sato / Illinois Institute of Technology / USA
Proposal of Multispace Design Method with Idea Sketches
Nannan Kyo / Keio University / Japan
Kiyokazu Saito / Keio University / Japan
Yoshiki Ujiie / Keio University / Japan
Yoshiyuki Matsuoka / Keio University / Japan
BEHAVIOR10:
VISUAL COMMUNICATION DESIGN I

Room 307B
Si-Cheon You
Chosun University / Korea
Visual Format for Effective Risk Communication on a Dilemma Decision Making
Ching Ying Lee / National Yunlin University of Science and Technology / Taiwan
Fang Suey Lin / National Yunlin University of Science and Technology / Taiwan
Chih Lin Tseng / National Yunlin University of Science and Technology / Taiwan
Tom Cassidy / University of Leeds / UK
Chang Bor Hor / Taichung Hospital / Taiwan
The Visual Tuning of Tourist Maps for the Better Visual Search
Ho Eun Ahn / Anyang Tec College / Korea
Kwang Hee Han / Yonsei University / Korea
A study about Features based on Ecological Perception in Signscape
Hyun-Joo Cho / Hongik University / Korea
DESIGN THEORY2:
GRAPHIC DESIGN

Room 307C
Nien-Te Liu
Shu-Te University / Taiwan
The Visual Design of Science Picture Books: An Analysis of Visual Communication in Science Picture Books by Visual Social Semiotics Approach
Yung-Chun Lin / Kyushu University / Japan
Hisayasu Ihara / Kyushu University / Japan
The Dimensions of Graphic Design: In Theory
Robert Harland / Loughborough University / UK
Radial Grid in Graphic Layout: Inspiration from Medieval Art & Challenges for Modern Design
Prasad Bokil / Indian Institute of Technology Bombay / India
Shilpa Ranade / Indian Institute of Technology Bombay / India
AESTHETICS5:
GRAPHIC DESIGN

Room 308A
Chien-Cheng Chang
Huafan University / Taiwan
Package Design: Graphic and Glyphic Modeling for Environmental Awareness
Luiz Gomes / Design Uniritter / Brazil
Marcos Brod Jr / Design Uniritter / Brazil
Ligia Medeiros / Design Uniritter / Brazil
Diego Juca / Design Uniritter / Brazil
The Experience of Fun with Graphic Design
Li-Hung Lee / Sheffield Hallam University / UK
Peter Wright / Sheffield Hallam University / UK
Tom Fisher / Sheffield Hallam University / UK
DESIGN TOOL4:
DESIGN TOOLS FOR UNDERSTANDING USERS

Room 308B
Toshiharu Taura
Kobe University / Japan
A Framework of Biker-Bike Personality Factors within the Social Culture of Biking in India
Amitoj Singh / Indian Institute of Technology / India
Lalit Kumar Das / Indian Institute of Technology / India
User Profiles Based on Soft Usability Problems in Consumer Electronic Products
Chajoong Kim / Delft University of Technology / The Netherlands
Henri H. C. M. Christiaans / Delft University of Technology / The Netherlands
Kansei Information Processing in Design
Carole Bouchard / Lcpi Arts & Métiers Paristech / France
Jieun Kim / Lcpi Arts & Métiers Paristech / France
Ameziane Aoussat / Lcpi Arts & Métiers Paristech / France
SPECIAL SESSION8:
EXPERIENTIAL KNOWLEDGE & RIGOUR IN RESEARCH

Room 308C
Kristina Niedderer
University of Wolverhampton / UK
Understanding The Problems and Ethics of the Transfer of Experiential Knowledge in Traditional Communities
Kärt Summatavet / University of Tartu / Estonia
Developing Knowledge through Design Research: Understanding Experiential Knowledge as Tacit
Tiiu Poldma / University of Montreal / Canada
Understanding Methods: Mapping the Flow of Methods, Knowledge and Rigour in Design Research Methodology
Kristina Niedderer / University of Wolverhampton / UK
(moved to : Day4 13.00-14.40 DESIGN ISSUES2: DESIGN RESEARCH ISSUES   Room 307C)
DESIGN PHILOSOPHY1:
DESIGN PHILOSOPHY I

Room 317A
Judith Gregory
Institute of Design, IIT / USA
The Truth? - Working towards an Epistemology of Visual Communications Design
Simon Downs / Loughborough University / UK
Does user-driven design drive design-driven users?: Reflections on the conceptual framing of user informed design processes
Anders Brix / The Royal Danish Academy of Fine Arts / Denmark
Environmental Aesthetics: Philosophic Foundations and Methodological Perspectives
Ming-Chia Wang / National Yunlin University of Science and Technology / Taiwan
Manlai You / National Yunlin University of Science and Technology / Taiwan
Chang-Franw Lee / National Yunlin University of Science and Technology / Taiwan
CO-DESIGN4:
COLLABORATIVE DESIGN II

Room 317B
Chun-Di Chen
National Taipei University of Education / Taiwan
Rocket Science: Shared Representation in a High Performance Design Environment
Ben Shaw / IBM Research / USA
The Effects of Computing Technology for Design Collaboration in Face-To-Face and Distributed Settings
Seunghyun Lee / Georgia Institute of Technology / USA
Neta Ezer / Georgia Institute of Technology / USA
Jon Sanford / Georgia Institute of Technology / USA
Ellen Yi-Luen Do / Georgia Institute of Technology / USA
Managing Communication-Based Collaborative Design Process
Hung-Wen Hsu / Asia University / Taiwan
Hsien-Jung Wu / Asia University / Taiwan
Hsing-Chung Kao / Asia University / Taiwan
Manlai You / National Yunlin University of Science and Technology / Taiwan
Kuohsiang Chen / National Cheng Kung University / Taiwan
SOCIETY IN DESIGN2:
PUBLIC DESIGN II

Room 317C
Nan-Kyung Lee
Kwangju Women's University / Korea
A study on Grafting the Public Space View to the Concepts Interpreted in Land Art
Soojung Choi / Hongik University / Korea
Jinhyung Yoo / Hongik University / Korea
Diagnosis and Treatment of Environmental Wayfinding Difficulties: Case Study of a Student Health Center
Brytton Bjorngaard / Iowa State University / USA
Fred Malven / Iowa State University / USA
A Rudimentary Research of Way-Finding Systems for Public Exhibition Space
Ming Shih Chen / Tunghai University / Taiwan
Che Hung Lin / Tunghai University / Taiwan